Monthly and bimonthly incentivized campaigns represent the most frequent regular campaign productions for Summit Credit Union. Each campaign begins with a provided basic campaign concept, typically including a stock photo, campaign title, graphic border shape, and textual content. These elements are adapted and adjusted to fit a few layouts for compositional testing with a strong focus on content accuracy, clarity, consistency, financial advertising compliance, and brand adherence. Existing content is often adapted, and additional content is created or procured as needed. Once refined, layouts and content are then customized for multiple campaign channels, ensuring a consistent look and feel throughout the campaign.
Channels
- Social media (video)
- TV display network (video)
- Caller on-hold (audio)
- Statewide ATM network slider
- Public website slides and landing page
- Intranet website slider
- Online banking heading
- Print and online financial statements
- Direct U.S. postal mail
- Branch and business partner postings and distributions
Coordinated Timing
All campaign publications are timed and scheduled to coordinate with incentive eligibility while avoiding superfluous or self-competing campaign overlap. All of this campaign preparation typically takes between four and seven business days to complete.
